A headless commerce experience for a luxury fashion house — editorial feel, checkout speed.

Client
Atelier Noir
Year
2025
Category
E-commerce
Expertise
E-commerceBrandingWeb Design

( The challenge )

Atelier Noir's brand lived in glossy magazines but died on their template webshop. They wanted an editorial, gallery-like experience without sacrificing conversion.

( The solution )

Headless commerce with art-directed product stories, buttery page transitions and a checkout tuned to two taps. The site feels like their lookbook — and converts like a landing page.

( The results )

increase in conversion
68%
average page load
2.1s
higher average order
31%

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